Client: News Consumer

The opportunity to design the logo for News Consumer came about through a want ad on craigslist. As many designers know it is rare to hear back from a craigslist listing, so I was fortunate not only get a response but to be asked to design a logo for interesting and important cause.  Founder Jim Grinstead describes News Consumer as:

"A non-profit, non-partisan group that teaches how to evaluate news stories in ways that help people be better informed and demonstrates why journalistic standards are vital to that process. We believe it is important to help news consumers navigate a more partisan environment and provide them the tools they need to recognize bias and determine which facts are relevant to their lives."

Here are some of the first round of ideas:

News Consumer chose the logo featuring the symbols that could be interpreted as quotes or parentheses or sounds waves among other symbols. After the project Jim Grinstead described working with Rob Williams Design:

"Rob began the design project by developing a full understanding of News Consumer's mission, what we hoped to accomplish and what others in the field had been doing. He then provided us a variety of unique approaches that not only separated us from others, but helped define our identity. The final logo works powerfully on everything from letterhead to slides to web site layouts. As we grow, we'll come back to Rob not only because of the quality of his work, but because he sees both the detail and the horizon. He understands how individual tasks fit into a larger goal and he values long-term success."