An award-winning graphic designer with over 20 years of experience, I create compelling design solutions.
An award-winning graphic designer with over 20 years of experience, I create compelling design solutions.
Brand Identity | Marketing | Digital Design | Logo Design
In 2013, two friends and I started a side hustle because we wanted to make it easier to discover and share the cool stuff made in Nashville. More than ten years later, Batch has grown from a monthly subscription box to a small, but mighty, business that ships tens of thousands of gifts every year. I created the brand identity, designed marketing materials, the eCommerce website, merchandise, and much, much more…
The hand drawn logo reflects the artisanal and personal approach to gift-giving. The letterforms are sturdy with a touch of whimsy, suggesting both reliability and creativity. The handcrafted feel embodies the company's dedication to small businesses and local makers.
The logo conveys Batch's commitment to curating gifts with intention, connecting giving with the heart and soul of artisanal craft.
The Batch Nashville store in the Nashville Farmers Market (November 2014-March 2020). The Batch Nashville logo is hand painted above the entrance which is consistent with the brand's focus on handcrafted quality.
The custom facade suggests a warm and welcoming space that encourages exploration. The store conveys a sense of community and local craftsmanship, key elements of the brand's identity.
The design of the Batch Gifts holiday catalog exudes warmth and personalization, reflecting the company's human-centric approach to gift-giving. With clean layouts and vibrant photography, each page showcases a variety of artisanal products, thoughtfully selected and presented as part of Batch's signature gift sets.
One of the bestselling products that I designed, the "Thanks Y'all" tea towel was featured in the subscription box. The typography melds a casual, friendly sentiment with a touch of sophistication to convey a sense of gratitude with Southern charm.
This bestselling graphic shirt is a nod to Tennessee’s renowned whiskey distilleries and Nashville’s signature hot chicken with a tip of the cowboy hat to Chris Stapleton.
The Nashville Skyline tote bag features a custom hand-drawn illustration of Nashville's modern skyline. The line drawing is minimalist, using clean, expressive strokes to define the outlines and essential details of the skyline, conveying the essence of Nashville's dynamic cityscape.
The Batch homepage exudes a modern and elegant aesthetic, centered around their ethos of providing meaningful and specialized gifts. The design speaks to Batch's commitment to quality, customization, and the importance of supporting small businesses through corporate gifting.
The Batch corporate gift landing page strikes a balance between aesthetic appeal and functional clarity, creating an inviting and informative user experience that mirrors the quality and care inherent in Batch's corporate gift offerings.
Batch marketing emails accounted for more than 30% of online sales revenue driving customers to the site and leading to conversions.